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<title>Goettler Associates - Fund Raising Matters Blog</title>
<description>Goettler Associates - Fund Raising Matters Blog</description>
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<lastBuildDate>Mon, 15 Oct 2012 16:05:20 -0400</lastBuildDate>
<item>
<title>We Don&#8217;t Need a Strategic Plan . . . Just a Good Case!</title>
<pubDate>Mon, 15 Oct 2012 16:05:20 -0400</pubDate>
<description>
<![CDATA[ 
Most development professionals can probably count on one hand the number of times a donor asked for the organization&#8217;s strategic plan. Rarely is anyone interested in seeing a detailed planning ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/10152012040517PMDGORKE.htm</link>
<category>04. The Case for Support</category>
<dc:creator>David Goettler</dc:creator>
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<title>Use Pronouns to Maintain a Marketplace Perspective</title>
<pubDate>Thu, 22 Mar 2012 17:11:54 -0400</pubDate>
<description>
<![CDATA[ 
When trying to explain the marketplace perspective and its application to fund-raising, we&#8217;re sometimes challenged by those who believe that the high-minded pursuit of philanthropy should not b ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/03222012051154PMDGOSUZ.htm</link>
<category>03. The Marketplace Perspective</category>
<dc:creator>David Goettler</dc:creator>
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<title>The More Philanthropy Changes, The More It Stays The Same</title>
<pubDate>Mon, 7 Feb 2011 15:42:01 -0400</pubDate>
<description>
<![CDATA[ 
This article was written by Betsy Brill and appears in Forbes.com 01.27.11, 2:40 PM ET It is standard practice at the start of a new year (and a new decade!) for thought leaders in every field--incl ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/02072011034204PMDGOSAC.htm</link>
<category>01. ready! set! go!</category>
<dc:creator>David Goettler</dc:creator>
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<item>
<title>History of The Goettler Series</title>
<pubDate>Thu, 3 Feb 2011 10:22:52 -0400</pubDate>
<description>
<![CDATA[ 
In January of 1980, Ralph H. Goettler had an epiphany, realizing that new people were coming into the fund-raising arena all the time. New volunteers recruited to join a nonprofit board; new profess ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/02032011102251AMDGOL2V.htm</link>
<category>01. ready! set! go!</category>
<dc:creator>David Goettler</dc:creator>
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<title>New Uses of IRS Form 990: To Improve Board Involvement</title>
<pubDate>Tue, 25 Jan 2011 14:46:01 -0400</pubDate>
<description>
<![CDATA[ 
Larger nonprofit organizations have now navigated the second year of preparing the expanded IRS Form 990. Next year will be the last of a three year phase-in of the new form, and will subject even m ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/01252011024600PMDGOR7B.htm</link>
<category>07 The Role of Trustees</category>
<dc:creator>David Goettler</dc:creator>
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<item>
<title>Advancement: A Team Effort for Continuous Improvement</title>
<pubDate>Tue, 25 Jan 2011 14:22:36 -0400</pubDate>
<description>
<![CDATA[ 
At a recent Association of Fund-raising Professionals (AFP) luncheon, the speaker from a respected Community Foundation offered several observations about the state of philanthropy in 2010. The exec ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/01252011022226PMDGOQQL.htm</link>
<category>12. Strategic Advancement</category>
<dc:creator>David Goettler</dc:creator>
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<item>
<title>Is Social Media Right for Your Organization?</title>
<pubDate>Tue, 22 Dec 2009 10:22:14 -0400</pubDate>
<description>
<![CDATA[ 
The phenomenal impact of social networking on the &#8216;08 Presidential election has spawned a tidal wave of nonprofits that want to put Twitter, Facebook, LinkedIn and similar applications to work a ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/12222009102212AMDGOL2G.htm</link>
<category>12. Strategic Advancement</category>
<dc:creator>David Goettler</dc:creator>
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<item>
<title>Is It Time to Throw Out the Campaign Manual?</title>
<pubDate>Tue, 22 Sep 2009 11:45:55 -0400</pubDate>
<description>
<![CDATA[ 
As our country works toward recovery from this severe recession, many development professionals are asking if the rules have changed. Is it time to rethink our approach to fund-raising and donor en ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/09222009114553AMDGOLH9.htm</link>
<category>09. Major Gifts</category>
<dc:creator>David Goettler</dc:creator>
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</item>
<item>
<title>We all know what the problems in fund raising are these days -- Or do we ?</title>
<pubDate>Fri, 6 Mar 2009 15:24:39 -0400</pubDate>
<description>
<![CDATA[ 
The Feb. 26, &#8216;09 Chronicle of Philanthropy offered a list of ten do&#8217;s and don&#8217;ts for raising money in hard times. The advice is good, but I&#8217;d like to kick in my take on the issues. With a lone excepti ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/03062009032439PMDGORXG.htm</link>
<category>11. The Winning Campaign</category>
<dc:creator>David Goettler</dc:creator>
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</item>
<item>
<title>What Motivates a Volunteer?</title>
<pubDate>Thu, 5 Feb 2009 10:58:23 -0400</pubDate>
<description>
<![CDATA[ 
There are many hints to indicate a volunteer&#8217;s motivations and actions: generation, family circumstance, life experience, behavior, or other traits. While these clues are helpful, we may never ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/02052009105822AMDGOLR2.htm</link>
<category>11. The Winning Campaign</category>
<dc:creator>David Goettler</dc:creator>
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<item>
<title>Be Specific - The Campaign Principle</title>
<pubDate>Thu, 5 Feb 2009 10:49:43 -0400</pubDate>
<description>
<![CDATA[ 
The best way to be successful with any fund-raising campaign is to be specific. Put another way, the essential principle of any campaign which achieves or exceeds its goal is that it answers these th ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/02052009104943AMDGOLKN.htm</link>
<category>11. The Winning Campaign</category>
<dc:creator>David Goettler</dc:creator>
<comments>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/02052009104943AMDGOLKN.htm?opendocument&amp;comments</comments>
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<item>
<title>Focus on Awareness and Involvement</title>
<pubDate>Wed, 4 Feb 2009 14:19:50 -0400</pubDate>
<description>
<![CDATA[ 
What are you doing to prepare for your next major campaign? Many organizations will focus their efforts on detailed strategic planning activities, meeting with architects, or a careful membership ret ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/02042009021950PMDGOQNY.htm</link>
<category>03. Marketplace Perspective</category>
<dc:creator>David Goettler</dc:creator>
<comments>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/02042009021950PMDGOQNY.htm?opendocument&amp;comments</comments>
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</item>
<item>
<title>How Research Can Help Emerging Development Programs</title>
<pubDate>Fri, 12 Dec 2008 15:58:54 -0400</pubDate>
<description>
<![CDATA[ 
This is an interesting article/white paper from EduVentures regarding the importance of research to all development programs. ...
 ]]>
</description>
<link>http://www.fundraisingmatters.com/pub/fundmatters.nsf/dx/12122008035853PMNADSLV.htm</link>
<category>01. ready! set! go!</category>
<dc:creator>Notes Admin</dc:creator>
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